The snack business is one of the most hot-selling industries all over the globe and hence is its distributorship. Pioneer brand named Kiwi foods, located in Tronica, Ghaziabad has set the bar high for all the snacks manufacturers in India with their healthy and tangy snacks. However, the organization is equally active in encouraging new retailers and distributors to further enroll kiwi foods products. Following are some of the ice-breakers to start your snack distribution even with small capital and obtain a great return on investment.
How to start your own snacks distribution with kiwi foods:-
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Every product from snacks to medicines needs a suitable distribution channel to reach its target audience. This is very clearly illustrated by the leading snack manufacturer, Kiwi Foods. They being one of the best snacks manufacturers in India, produce the most amazing quality of snacks. The number one reason why they are the leading snack manufacturer in India is because they have got one of the most effective distribution channels for supplying their products to wholesalers and retailers. Their manufactured snacks travel through various cities in Northern India. Let’s learn more about distribution channels in the field of FMCG.
Depending upon the kind of product and your target audience, you can choose to involve no channel partner or channel partners like retailers. When you are working with no channel partner involved then, you may be able to deliver the product directly to the consumer, however, this is not feasible when you are targeting a wide range of audiences. This is where the retailers, wholesalers and distributors come into play. This is how we define the channel of distribution and the choice of the distribution channel varies as per the type of product, its consumption and target audience. The type of FMCG distribution model followed in rural areas is different from that of urban. These two models are explained below:- FMCG Urban Distribution:- In urban areas, the distribution channel begins with the factories, which is the manufacturing unit for the products. From here, it moves to CFA, clearing and forwarding agencies. CFA stores the stock of the product and further sends it to the distributors as per their requirements. Distributors in return pay the required amount to them. Now depending upon the area of a state and no. of distributor’s present, no. of CFA units may vary from one state to another. CFA is also confined to send the products only in the allocated areas. Now, moving ahead to the distributor, they follow two ways of further selling the products. Either they can directly send it to the retailers, from where the end-user can purchase it. Or, the second channel that a distributor can follow is selling the product to a wholesaler, from where the small shopkeepers/retailers come to further purchase the product. In this second model, the distributor is unable to sell the product directly to these small scale shopkeepers. This is how FMCG distribution works where the density of population is high and infrastructure is developed. FMCG Rural Distribution:- Unlike rural areas, the density of population is less, scattered and infrastructure is also not well developed. Hence, FMCG rural distribution works on a different approach. This also begins with factories, then goes to CFA from where it goes to super stockiest. This super stockiest is like a mini CFA, which is usually located in district headquarters. They further sell the products to sub-distributors, which works with multiple organizations. They further sell the products to small villages, from where it reaches local households. Conclusion:- Efficient distribution channel is an indispensable part of any FMCG business. No matter if you are the best snack manufacturer in India or a budding one, an effective distribution channel is must. Source About Us:-Kiwi food is a well-established name in the food industry. Located in Tronica City, Ghaziabad the organization was established in 2004. The organization has scaled great heights and has been a leader in the industry. Currently headed by Harshit Agarwal, the organization is a 22000:2005 ISO certified organization. It manufactures a wide array of products such as Chips, Snacks and Confectionery. Quality and ethics are the pillars of the organization and to ensure the same, they have strict checks in place both pre and post-production.
Apart from being a renowned manufacturer of chips, snacks and confectionery, Kiwi Foods a is one of the best organizations to work for. Its employee-centric values and policies help you to shape your career and also provides a learning platform. The organization governs the whole of the North India market in terms of snacks, chips and confectionery production. The production process at Kiwi foods involves no human intervention, if there is any it’s under strict supervision. The raw materials go through fine quality checks, before processing and similarly, the finished goods are also checked thoroughly post-processing. Currently, Kiwi foods operate 3 manufacturing units and the expansion further is in progress. Kiwi food has been in the industry for a little over a decade now and throughout its tenure, product innovation has been the core of the organization. The products manufactured are a great blend of innovation, health and taste. Compromise in work ethics, quality, and customer satisfaction and employee wellness are a strict no at Kiwi Foods. We at Kiwi foods consider our distributor to be one of our prime assets. They are our brand carriers and we constantly encourage them to invest in profit-making and long-lasting business. Our Products:- Kiwi Foods has been the pioneer in the manufacturing of various food items such as Chips, Snacks and Confectionery. The list goes on as follows:- Chips:- Cream and Onion, Tangy Tomato, Classic Salted and Mast Masala are a few of the hot-selling chips at Kiwi Foods. Snacks:- Fun Pop Tangy masala, Tana Tan, Fun Scoops, Fun pop pasta, Woogly, Fun pop pudina masala, Fu pop Khatta Meetha, Fun Alphabets, Fun pop chilly tomatoes and Fun pop Chowmein are some of the tangiest and exciting snacks. Confectionery:- Pop fizz, bomb blast, Eclairs, Browny, Fruity, Tango, Love Candy, Gulkand, Fruit and Milk are a few of the highest selling candies. Source |
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